We all spend a lot of time refining our 30-second elevator pitch and getting to know our customers’; what products and features are important to them, what are their delivery preferences, are there any administrative nuances that need to be considered, etc., but how do our customers’ perceive us overall? In their eyes, what real value do we bring to the table? The marketing geniuses are usually quick to propose clever taglines and messages intended to help us connect with our customers’, and hopefully, get them to remember us for something of value we provide.
This is all well and good if you are selling a single widget, but what if you have multiple products and services, each with their own unique value proposition to the customer? How do you understand, from the customer’s perspective, what the common denominator is that makes you important to them as a resource? That unique position you hold in their mind when they complete the thought – “Oh yea, I see you guys as a ____________.”
The more products and services you offer the more difficult this question becomes. Here at TCI we have come to the conclusion that sometimes you just have to ask, which is exactly what we are doing. We have recently developed a customer questionnaire with the goal of gaining insight to better communicate the true value of the products and services we provide. We realize different customers use us for different reasons, which is fine, but what if there are products or services we offer that customers do not know about? And most important of all, at the end of the day, how would customers describe what we do, in their own words.
What is TCI Precision Metals?
I would personally appreciate it very much if you could take a few minutes to provide feedback through our questionnaire. At the end there is a free response question where you can leave open comments, ask questions, make special requests, or share just about anything else you have on your mind.
[button link="http://survey.constantcontact.com/survey/a07ehb6aykgkf5s2eui/start" color="red" newwindow="yes"] Take Our Eight Question Survey[/button]
Responses to the questionnaire are anonymous and you will not be contacted unless you ask to be and provide contact information. In appreciation for your feedback we would like to send you an electronic Starbucks gift card; if you would like to receive it, please provide your email address at the end of the survey. You email address will not be used for any other reason.
Thank you for helping us with our efforts to better communicate; I hope by sharing we have provided some ideas you can use as well to become better aligned with your customers’ perspective.
Thanks for reading -
Ben